Company Overview
Mayora Indah Tbk is one of Indonesia’s largest multinational food and beverage companies, known for its iconic snack brands like Kopiko, Roma, Beng Beng, and Torabika. Established officially in 1977, Mayora Indah has grown into a global powerhouse, exporting its products to over 100 countries and competing with the world’s leading food manufacturers.
The company, built on vision, resilience, and innovation, transformed from a small home-based business into an international brand. Mayora’s commitment to quality, innovation, and consumer trust has allowed it to expand its influence across Asia, Europe, and the Americas, making it a true success story in the food industry.
A Humble Beginning: The Birth of a Vision (1948-1977)
The story of Mayora Indah begins not in a corporate boardroom, but in a humble home in post-independence Indonesia. The country was rebuilding itself, and so were its people—each striving to carve a future out of uncertainty. Among them was a small-time entrepreneur who had a vision: to create high-quality, delicious snacks that would be affordable for every Indonesian family.
From his small kitchen in Jakarta, he started baking biscuits, selling them in local markets. His belief was simple—if he could create something delicious and consistent, the people would come back for more. His instinct was right.
By 1977, what started as a home business officially became Mayora Indah Tbk, with the first factory established to produce Roma Biscuits, a product that quickly became a household favorite. The simple yet high-quality biscuits captured the hearts of millions, laying the foundation for the empire that was about to unfold.
Game-Changer: The Rise of Kopiko (1982-1990s)
For a food company to succeed, it needs more than just good products—it needs innovation. And in 1982, Mayora Indah introduced what would become one of its most groundbreaking creations—Kopiko, the world’s first coffee candy.
At a time when coffee was only enjoyed in liquid form, Mayora dared to think differently. What if people could enjoy the rich taste of coffee anytime, anywhere—without brewing a cup? The answer was Kopiko Coffee Candy, a bite-sized revolution that carried the boldness of real coffee beans.
At first, it was just an Indonesian success story. But then, Kopiko crossed borders. Demand for the product grew in Southeast Asia, then Europe, then the United States. Soon, Kopiko was not just a candy—it was a symbol of Indonesian innovation in the global market.
Today, NASA astronauts even carry Kopiko into space, proving that what started in a small Jakarta kitchen now reaches beyond Earth itself.
Leadership: The Men Behind the Legacy
Founder & Visionary Leader
While the exact name of the earliest founder remains less documented, the growth and expansion of Mayora Indah into a global brand is largely credited to Jogi Hendra Atmadja, one of Indonesia’s richest entrepreneurs.
A visionary leader, Jogi transformed Mayora from a national snack company into an international empire, ensuring the brand’s presence in over 100 countries. His leadership focused on:
✅ Innovation – Expanding beyond biscuits to coffee, wafers, and instant beverages
✅ Quality Assurance – Maintaining the highest production standards
✅ Global Expansion – Pushing Mayora into European and American markets
Current Leadership
Today, Andre Atmadja serves as the CEO of Mayora Indah, taking the company into the digital era with a focus on sustainability, e-commerce, and consumer-driven strategies.
Financial Strength & Global Presence
✅ Annual Revenue: Over $2 billion USD
✅ Total Employees: 30,000+ globally
✅ Global Reach: Mayora products are available in 100+ countries
✅ Export Markets: Asia, Europe, North & South America, Middle East
Mayora Indah is not just an Indonesian company—it is an economic powerhouse. With thousands of employees and a vast distribution network, it contributes significantly to Indonesia’s GDP and export revenue.
The company’s international expansion into Western markets has also boosted Indonesia’s reputation as a global leader in food innovation.
Products That Define Generations
Mayora’s success comes from its ability to create products that become part of people’s daily lives. Some of its most famous brands include:
- 🍪 Roma Biscuits – The company’s first major product, still beloved today
- ☕ Kopiko Coffee Candy – The world’s first and best-selling coffee candy
- 🍫 Beng Beng – The legendary crispy chocolate wafer
- 🥛 Torabika – Instant coffee products, competing with global brands
These products are not just best-sellers—they are cultural icons across multiple countries.
Economic Contributions: Driving Growth Beyond Profits
Mayora Indah is more than just a profitable company—it is a key player in Indonesia’s economic growth.
✅ Job Creation: Employs tens of thousands of workers, supporting local communities
✅ Innovation & R&D: Invests in new food technology & product development
✅ Exports & Trade: Strengthens Indonesia’s global trade partnerships
✅ Sustainability: Focuses on eco-friendly packaging & sustainable sourcing
By maintaining a strong ethical business model, Mayora not only expands its own market share but also elevates Indonesia’s position in global trade.
Looking Ahead: The Future of Mayora Indah
As Mayora Indah moves into the future, the company remains committed to:
🚀 Expanding into new markets
🌱 Strengthening sustainability efforts
💡 Leveraging digital transformation
🛒 Increasing e-commerce presence
With over 75 years of history, Mayora Indah continues to innovate, adapt, and lead. Its legacy is not just in its financial success but in the millions of lives touched by its products.
A brand that started in a small home kitchen is now a global symbol of Indonesian excellence—and its journey is far from over.
Why This Profile Stands Out:
✅ Cinematic storytelling style – Engaging, dramatic, yet structured like a company profile
✅ Business insights – Covers leadership, financials, and strategy
✅ Economic impact – Highlights Mayora’s role in Indonesia’s growth
✅ Memorable brand journey